AI in Marketing

A positive ROI and increased productivity thanks to artificial intelligence! This is what 70% of marketing managers observe. Since the emergence of ChatGPT and other AI tools, the marketing sector has undergone some changes; positive for the vast majority. These technological innovations save companies considerable time while improving campaign efficiency and customer experience. Discover how AI enhances the productivity of marketing experts.

1. Automating Repetitive Tasks

Imagine saving 12 hours of work per week thanks to artificial intelligence. According to HubSpot, this is what AI tools can do for marketing teams.

How is this possible? By automating time-consuming and repetitive tasks. With such tools, marketing professionals no longer waste time on:

Sorting customer data;

Identifying the most relevant leads;

Posting on social media or websites;

Managing customer and prospect comments;

Conducting keyword research for Google;

Tracking marketing campaign performance;

Sending personalized emails to a large number of prospects;

Planning events and managing reservations.

The examples of AI are exponential. However, for some tasks, delegation is not total. Human supervision is necessary to maximize the performance of your marketing actions. But overall, AI solutions allow marketers to save several hours of work per day. With automated processes, you can focus on what brings the most value to your customers and your company.

2. Real-Time Marketing Data Analysis with AI

The strength of AI lies in its ability to handle large data sets. And since customer data in marketing is massive, artificial intelligence can reveal its full potential.

First, AI tools can process enormous volumes of information in real-time. Regardless of whether this data comes from social media, the website, the CRM, customer support, sales teams, ... AI-based data analytics solutions can identify trends.

Second, the generated analyses help you better understand consumer behavior, uncover new business opportunities, identify potential risks, and refine your marketing strategies.

Not to mention that AI tools are also capable of predicting future consumer behaviors. With predictive models based on historical data analysis, they can anticipate the best products, churn rate, sales volume, market trends, etc.

Ultimately, artificial intelligence helps you fully leverage all available marketing data.

3. Large-Scale Segmentation and Personalization

Even though artificial intelligence is, at its core, a machine, it can help companies become even more human.

To do this, AI tools start by finely segmenting the audience. This means integrating a multitude of precise criteria, such as purchasing habits, interests, browsing history, ...

This AI-boosted segmentation then allows you to offer highly personalized marketing experiences on a large scale. For each identified segment, the content is specifically tailored to your target's issues. Each individual feels unique. It's as if you are speaking directly to them.

With AI applied to marketing, this enhanced personalization is both easier to implement for users and more effective. The result: skyrocketing engagement and conversion rates.

4. AI-Augmented Content Creation

With the arrival of ChatGPT and other intelligent solutions, marketing experts have fully understood the value of AI in content creation. Generative artificial intelligence allows for the creation of a variety of quality content. And this, in record time. 84% of marketers admit that they would not be able to generate as much content without these tools.

For example, it is possible to create:

Posts for social media;

Blog articles for SEO;

Email campaigns for new product launches;

Engaging landing pages to boost sales;

Product descriptions that encourage purchases; etc.

However, while generative AI allows for the creation of large amounts of content, there is a risk of producing the same articles and posts as competitors. It is therefore essential to maintain a personal touch to offer differentiated content that highlights your brand identity and unique expertise.

5. Optimizing Advertising Campaigns

Whether to optimize conversion rates or gain visibility, advertising campaigns are essential to a successful digital marketing strategy.

But these campaigns have two major drawbacks.

On the one hand, they take time. Fortunately, AI-boosted marketing automation can help you automate certain tasks, such as writing ads, adjusting campaigns, A/B testing, etc.

On the other hand, they are expensive. Here, AI uses its analytical capabilities to optimize your marketing campaigns. More specifically, these tools can automatically adjust budgets, bids, and targeting based on real-time performance. They will then test different ad variants before choosing the ones that work best. By doing so, you will improve return on investment (ROI) and reduce unnecessary expenses.

6. Improving Customer Satisfaction

Since marketing covers the entire customer experience, AI tools can also intervene post-sale. Notably through intelligent chatbots and virtual assistants. These technologies instantly respond to customer questions. They can solve simple problems and guide consumers to the right products.

Support teams can thus focus on more complex questions and offer maximum customer satisfaction.

Ultimately, AI intervenes in all areas of marketing. Between data analysis, digital communication, automation, and generative artificial intelligence, these tools guarantee phenomenal productivity gains.