The 5 Best AI Writing Tools

Capable of generating quality content at an impressive speed, artificial intelligence tools have quickly found their place in our lives. Particularly with marketing teams who need to create social media posts, blog articles, newsletters, landing pages, product descriptions, video scripts... All of this takes time. AI solutions then appear as essential assistants for content writing. But between ChatGPT, Claude, Mistral AI, ... which artificial intelligence should you choose? Can you base your entire marketing strategy on these solutions? École Cube sheds light on this.

The 5 Best AI Tools for Writing

Having become masters in natural language processing (NLP), modern artificial intelligence tools write text with disconcerting quality. Discover the best ones.

1. ChatGPT

A pioneer in generative artificial intelligence for the general public, ChatGPT impresses with its writing ability. It can do everything: translate texts into different languages, prepare outlines for your blog articles, write engaging posts for social networks, ... And all this while respecting your guidelines. You can indicate the tone, text length, target audience, and even keywords to insert to optimize SEO text.

As it's a conversational tool, you can always provide clarifications throughout the discussion for optimal results.

As a bonus, this AI is available for free for writing your content. The tool then uses the GPT 3.5 model and a database up to October 2023 to generate relevant results.

And if you want to go further (image generation, algorithm power, ...), there's also a paid version starting at $20 per month.

2. Claude

Developed by Anthropic, Claude AI has quickly made a name for itself among generative artificial intelligences. To the point where it's presented as one of the main competitors to ChatGPT AI for text writing. Its strength: it has been specifically trained to provide "safe, accurate, and secure" results.

Does this mean there are never any biases or erroneous information? Probably not. Most large language models (LLMs) have some flaws. Nevertheless, if you test it, you can't help but be impressed by the quality of its results.

Note that Claude also works on a freemium version. But be careful, because if you reach the limit, you will be automatically blocked.

3. Mistral AI

Mistral AI is the most prominent French startup at the moment. Less than a year after its creation in April 2023, the company is already partnering with Microsoft.

Mistral AI owes its success to its ultra-performant machine learning models. They can do almost anything, including content writing. Like most artificial intelligence tools, Mistral AI works on a conversation basis: you ask, it executes.

In terms of writing, the platform stands out for its ability to tell stories. If you need to incorporate storytelling into your content, this is probably the artificial intelligence to use.

4. Rapide.ly

Originally, Rapide.ly is a solution dedicated to social media strategy. But the platform also integrates artificial intelligence to facilitate post writing.

By using this solution, you can create captivating captions, find ideas for reel concepts, carousels, or stories. Rapide.ly has been specially trained for this. But above all, the AI uses current trends to help you write content that hits the mark at the right time.

5. Jasper

Instagram posts, blog articles, newsletters, product descriptions, video scripts... Jasper AI can write all types of content in record time. And this, with optimal quality. Based on your script, the tool personalizes the result (in terms of tone, style, ...). You thus maintain the consistency of your editorial line.

Good to know: you can add Jasper as a Chrome extension to access it on all your communication channels and/or your drafts on Google Doc.

If you don't know which AI software to choose for writing your texts, compare them. Many tools offer you a free version, or at least a trial period. This allows you to test the different features (such as plagiarism checking, type of content created, integrations, ...), the user interface, and of course the quality of writing.

Intelligent Use of AI for Writing Your Texts

Virtual assistants or replacements for human work? The debate has been raging since 2022. At École Cube, we are convinced that these tools make wonderful assistants but do not replace humans! They save you time, but they don't have your expertise. Hence the importance of supervising them.

Artificial Intelligence at the Service of Your Writing

If AI solutions are so successful with marketers, it's for all the advantages they bring in terms of writing:

Time saving: with artificial intelligence tools, marketing teams save an average of 3 hours and 10 minutes on content writing. This allows them to devote themselves to other tasks that present even more value.

Content quality: mastering natural language processing (NLP), AI models can create content similar to that of a human being. And sometimes of better quality.

Management of tedious tasks: besides content writing (which is already very time-consuming), AI algorithms can also handle associated micro-tasks. For example, plagiarism detection, grammar and spelling correction.

A reservoir of ideas: writer's block is quite common when it comes to writing content. Artificial intelligence can help you find inspiration.

Suggestions: AI tools don't just write text. They can also make recommendations to improve your writing style, article structure, engagement, SEO optimization for search engines, ...

Cost reduction: faster and just as effective, AI tools cost much less in labor than a writer or a content manager.

Too Much AI Kills Writing

Although artificial intelligence presents multiple advantages for writing, these tools are far from perfect. After all, they are machines writing in your place. So if you don't want this to be noticeable, here are some good practices to implement:

Refine your prompt: the quality of your content depends on the quality of your prompt. The more precise it is, the more the AI will be able to write texts that meet your expectations. So don't hesitate to provide as many details as possible.

Add a "human touch": whether it's for a post on social networks, an article for your website, or a newsletter, you're addressing humans. Remember to add anecdotes or references that make your content much more authentic.

Differentiate yourself: by always writing content with AI, you risk writing the same thing as your competitors. That's why you should always go over it to add a personal touch.

Finally, mastering the art of writing with AI is not so simple. It requires subtlety to quickly provide quality and authentic texts. The best way to achieve this is to practice and train.