Top 9 AI Tools to Automate Your Business

In 2024, we can no longer ignore the topic of artificial intelligence. It's essential to take an interest in it and try to understand how to integrate it into existing processes. It's unrealistic to believe that everything will change at once, but everyone agrees that AI will allow for enormous productivity gains. So now is the time to test it yourself to prepare for the future.

This article presents an overview of ten promising AI tools in different categories for business creators and leaders. But I strongly encourage you to check out our more specialized articles by department or use cases.

1 ChatGPT

ChatGPT is one of the models developed by OpenAI and probably the most popular AI product at the moment. It's a variant of the GPT family of models that has been optimized to generate coherent and contextually appropriate responses in conversations, mimicking a classic chat.

You can ask it anything, and you'll be amazed by the answers it provides. To get interesting and usable responses in a business context, you'll need to master the art of prompting. A prompt is the text you write to talk to the AI or ask it to perform a task. It tells the AI not only the subject to address but often also the tone, style, or format of the desired response. They can be simple or complex and can range from simple questions to detailed instructions. And recently, you can also ask ChatGPT to process images.

Currently, you can use ChatGPT 3.5 for free or ChatGPT 4 by paying a monthly subscription of £20. GPT-4 is a more advanced version of ChatGPT with better context understanding, more accurate responses, and improved multimodal capabilities compared to its predecessor, GPT-3.5.

As a business, ChatGPT will allow you to automate and improve interactions with your customers, generate content, assist with writing and quickly resolve queries, which should lead to increased operational efficiency and improved customer experience.

2 HeyGen

HeyGen is an AI-powered video generation tool that stands out for its ability to create dubbed videos in multiple languages using customizable avatars and voice clones. It's the same type of tool as Synthesia with similar features, and it's really difficult to differentiate between them.

Creation of customized avatars and voice clones: HeyGen allows you to customize avatars with specific traits and dress these avatars according to the desired style. Additionally, it offers the possibility to create a voice clone to synthesize your voice in over 40 languages.

Multilingual translation and dubbing: The tool supports dubbing videos in 8 different languages, ensuring precise lip-syncing for a natural rendering of translated dialogues.

Limited access in the free version: Although HeyGen offers a free trial version, it is limited to one credit and videos of a maximum of one minute, which can be restrictive for users wishing to explore all the features.

Cost of paid versions: HeyGen's paid plans start at $29 per month, which can be a significant investment for small businesses or individual entrepreneurs.

HeyGen is particularly suitable for businesses of all sizes that require frequent and multilingual video production, such as training videos or product presentations.

3 Lucide AI

Lucide.ai is an AI detection and plagiarism tool that ensures the authenticity and quality of content. With the arrival of AI, if you use writers, you must absolutely ensure that the content does not come from an AI but from a human, otherwise you risk having poor quality content on your site and paying for a subpar service. Lucide AI is the reference FR tool for this type of need.

Advantages:

Speed: Analysis in less than a minute to detect the origin of your content.

Efficiency: Leader in AI detection in the French-speaking world, guaranteeing precise and reliable analyses.

Disadvantages:

Cost: No free trial version, only a trial offer at €9.

Language: Available only for French content, limiting its use for multilingual projects.

Lucide.ai is designed for SEO experts, site editors, education professionals, and companies wishing to verify the authenticity of their content.

How it works:

Import your content via URL or copy/paste.

The algorithm calculates the "Lucide score" to evaluate the origin and quality of the text.

Get a detailed analysis indicating whether the content is AI-generated, plagiarized, or outsourced.

Prepaid credit packs are available starting at €9 for 100 credits, with options adapted to various professional needs.

4 Jasper.ai

More focused on marketing and communication, Jasper AI is a language model developed by Jasper Technologies. Jasper AI was launched in 2021 under the name Jarvis, a nod to Tony Stark's virtual assistant in Iron Man.

This model uses advanced machine learning algorithms to generate written content quickly and efficiently. With over 50 templates available, Jasper AI is designed to help users overcome writer's block and produce relevant texts in a variety of formats, including blog articles, emails, marketing copy, a Facebook ad generator, a Google ad generator, meta title and description, press release...

Its streamlined interface allows for intuitive use, even for AI beginners, allowing users to compose, edit, and customize their texts according to their preferences.

5 Murf AI

Murf AI is an online platform specializing in artificial voice generation, recognized for its precise control of voice accentuation. This means that the tool allows users to modulate the intonation, speed, and tone of the synthetic voice to precisely match their narration needs. It's clearly the leader at the moment for this use case.

Advantages of Murf AI:

Accentuation and modulation control: Murf AI offers a unique feature allowing control of word accentuation in a sentence, which significantly affects the meaning and impact of the narration. Users can also adjust speed, pitch, and insert pauses for advanced customization.

Complete multimedia integration: The platform allows for the integration of videos and music, thus facilitating the production of enriched multimedia content directly from the interface. This is particularly useful for collaborative projects where multiple team members can comment on and modify the script.

Disadvantages of Murf AI:

Complexity of features: Although powerful, the customization options can be intimidating for beginners, making the initial learning curve somewhat complex.

Cost of paid plans: The best quality voices are accessible only through paid plans, which can be considered expensive for regular users or small businesses.

Murf AI is primarily aimed at content creators, marketing companies that require high-quality narration for their audiovisual projects. Whether for corporate videos, podcasts, or online training, Murf AI offers a robust and flexible solution.

6 Ultimate (Zendesk)

Ultimate.ai presents itself as a pioneer in the field of customer support automation through artificial intelligence. The platform promises to transform the customer experience and optimize agents' work by handling more than half of the requests across various digital channels.

With a promise of easy integration with existing systems (Zendesk, Intercom, Freshdesk), Ultimate.ai aims to revolutionize the way companies approach their customer support challenges: AI will both respond to customers and help agents respond better and faster.

Ultimate is in the process of being acquired by Zendesk, meaning that the product itself will eventually integrate into Zendesk. So if you're on a platform other than Zendesk, it might be risky to use Ultimate even if the integration exists. Moreover, Ultimate is reserved for large structures like Deezer, Taskrabbit, or TransferGo.

7 Github Copilot

GitHub Copilot is an artificial intelligence tool designed to assist developers using GitHub by providing real-time code suggestions.

Advantages:

Increased productivity: Developers can code up to 55% faster thanks to code suggestions and real-time completions.

Improved code quality and security: With an integrated vulnerability prevention system, developers can avoid common errors and secure their code.

Disadvantages:

Variable accuracy: Suggestions can sometimes lack relevance, requiring careful review by developers.

High cost for large teams: Pricing plans can represent a significant investment, especially for large companies.

GitHub Copilot is ideal for developers using GitHub, whether they are independent, members of small teams, or large companies, wishing to accelerate their development cycles and improve the quality of their code.

8 Quillbot

QuillBot offers a range of AI-powered writing and rewriting tools.

This suite includes a paraphrasing tool, a plagiarism checker and a translator, automatic summarization, or even citation generation.

Moreover, with preset modes and the ability to customize parameters, you can adjust the level of text modification according to your specific needs, making it a tool suitable for various contexts, whether for academic, professional, or creative writing.

The availability of the extension for Chrome and Microsoft Word facilitates the integration of QuillBot into the daily workflow of marketers and AI professionals.

9 Looka

Looka is the most well-known AI-based logo creation tool. It allows you to easily design professional logos in minutes, without design skills. I wanted to create a logo for a customer service consulting company. Generally, I don't overthink it and use Canva to create fairly simple logos. Having heard about AI logo generators, I wanted to test Looka. Honestly, I find the logo proposals quite basic and there's no wow effect. You can test it because it really takes 5 minutes but if you're used to using Canva there's not really any added value here.

Advantages of Looka:

Ease of use: Looka offers an intuitive interface, allowing you to create logos in a few clicks, thanks to simple and accessible customization tools.

Wide variety of templates: With a vast library of styles, icons, and fonts, Looka offers options suitable for all business sectors.

Disadvantages of Looka:

High cost for advanced options: Although basic creation is free, access to high-resolution files and other advanced features requires a paid subscription.

Limited customization: For very specific needs or entirely unique designs, Looka may show its limitations compared to a professional designer.

Entrepreneurs, VSEs, SMEs, and anyone looking for a quick and affordable solution to create a professional logo without having to resort to a designer.